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Senior Product Manager - Business Engineering - EMEA

May 1, 2026

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.As the Product Manager for Business Engineering, you will lead the strategy, development, and evolution of Pencil’s custom integration capabilities to enable customers to extend the platform to meet their unique business needs.Working closely with engineering, design, growth, and customer teams, you’ll ensure integrations and custom projects are scalable, high-quality, and deliver measurable value. Your focus will be on connecting Pencil seamlessly with media channels, data sources, and customer workflows while embedding best practices, insights, and predictive capabilities into every integration. <ul><li dir="ltr" style="font-weight:400;" aria-level="1">Extensive experience in product management (or equivalent roles), ideally in SaaS or platform products.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Experience owning complex product areas or initiatives, including integrations, APIs, or extensible systems.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Demonstrated ability to work directly with customers to define and deliver bespoke or high-value solutions.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Strong understanding of the full product lifecycle, from discovery through to delivery and iteration.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Experience balancing customer-specific needs with scalable product thinking.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Comfortable working with data to inform decisions, alongside qualitative insights.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Clear and thoughtful communicator, able to align diverse stakeholders and influence outcomes.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Experience with or interest in GenAI, creative tooling, or data-driven products is a plus.</li></ul>KPIs & Success Measures<ul><li dir="ltr" style="font-weight:400;" aria-level="1">Adoption and engagement with integration features (e.g. MAUs, feature usage).</li><li dir="ltr" style="font-weight:400;" aria-level="1">Delivery of high-impact custom integrations that contribute to key customer wins.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Revenue influence, including conversion, expansion, and retention tied to integrations.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Efficiency and scalability of custom builds (e.g. reuse, time to deliver).</li><li dir="ltr" style="font-weight:400;" aria-level="1">Customer satisfaction and qualitative feedback on integration experiences.</li></ul> <ul><li dir="ltr" style="font-weight:400;" aria-level="1">Own the end-to-end strategy and roadmap for custom integrations, balancing customer-specific builds with scalable platform capabilities.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Partner with customers, commercial teams, and internal stakeholders to identify high-impact opportunities for custom engineering work.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Lead discovery and problem definition, combining user research, customer conversations, and product data to shape solutions.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Translate complex customer requirements into clear product direction and structured delivery plans.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Define and maintain a prioritised roadmap and backlog, aligned with company strategy and commercial goals.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Collaborate closely with engineering and design to scope, design, and deliver high-quality integrations, ensuring strong UX and technical robustness.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Drive the creation of clear product documentation (PRDs, specs, success criteria) to enable efficient execution.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Oversee delivery quality, including validation, QA support, and ensuring solutions meet both customer expectations and platform standards.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Establish best practices and frameworks for custom integrations to improve repeatability and scalability over time.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Measure and communicate the impact of integrations, including customer outcomes, product adoption, and revenue contribution.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Act as a cross-functional leader, aligning stakeholders and influencing decisions across product, engineering, and commercial teams.</li></ul>You’ll Thrive Here If You…<ul><li dir="ltr" style="font-weight:400;" aria-level="1">Take ownership and drive outcomes, even in ambiguous spaces.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Move quickly while maintaining a high bar for quality.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Simplify complex problems into clear, actionable solutions.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Care deeply about building products that feel thoughtful and human.</li><li dir="ltr" style="font-weight:400;" aria-level="1">Enjoy collaborating with others and bringing people along with you.</li></ul> <ul><li dir="ltr" style="font-weight:400;" aria-level="1">25 days PTO plus public holidays, although we operate a Flexible Time Off scheme</li><li dir="ltr" style="font-weight:400;" aria-level="1">Health insurance / private medical cover</li><li dir="ltr" style="font-weight:400;" aria-level="1">Monthly stipend towards wellness, fitness, and learning and development</li><li dir="ltr" style="font-weight:400;" aria-level="1">Remote - work from anywhere in your home country </li><li dir="ltr" style="font-weight:400;" aria-level="1">Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy </li><li dir="ltr" style="font-weight:400;" aria-level="1">Flexible working hours</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...