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Senior Lifecycle Marketing Specialist

June 2, 2026

What do we do?Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The role: Paddle’s self-serve funnel is our primary engine for scale, accounting for 80% of our seller base. We are moving away from a generic flow to a tailored, value-first experience. You will own the customer journey to identify our high-propensity cohorts, fast-track 'revenue-ready' sellers, and build personalized education tracks that nurture our long-term builders What you'll do:<ul style="min-height:1.5em"><li>Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience. You will move us away from "one-size-fits-all" communication to high-conversion, segmented tracks tailored</li><li>Scale High-Intent Activation: Design nurture and educational programs that bridge the gap for "technical explorers"—those who have the idea but lack the infrastructure or compliance readiness to go live. Your primary goal is to accelerate time to value and minimize abandonment among our highest-potential sellers.</li><li>Integrate Lifecycle & Product: Work in lockstep with Risk, Product, and Data teams to tie lifecycle communications directly to our onboarding paths. You will ensure that as we increase velocity for "revenue-ready" ICPs, our messaging evolves in real-time to match their stage.</li><li>Advance Lifecycle Infrastructure: Own the end-to-end requirements gathering necessary to activate comprehensive lifecycle marketing strategies. Partner with and drive conversations across Data Engineering, Product, and Analytics teams to bridge the gap between our engagement tools (HubSpot) and data warehouse, ensuring the delivery of real-time triggering, data synchronization, and advanced personalization at scale. </li></ul>We'd love to hear from you if you are:<ul style="min-height:1.5em"><li>Experienced in lifecycle marketing, Product-Led Growth (PLG) onboarding, CRM management, or growth marketing, ideally within B2B SaaS or fintech.</li><li>Highly capable of building sophisticated nurture campaigns and automated education loops that successfully drive commercial readiness and conversion.</li><li>Commercially astute, understanding how to differentiate messaging between founders arriving with "technical curiosity" versus those with true "commercial readiness".</li><li>A strong cross-functional collaborator who can work seamlessly with Data Analysts, Marketing, Product & Engineering (P&E), and Risk Operations.</li><li>Driven by a "Learn Fast" philosophy; you look for the path of least resistance to test hypotheses, experiment rapidly, and prove ROI with existing resources before advocating for heavy product engineering investments </li></ul>Everyone is welcome at PaddleAt Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. Our Values<h2></h2><ul style="min-height:1.5em"><li>Paddle Together - “None of us, is as smart as all of us” </li><li>Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”</li><li>Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div>Why you’ll love working at PaddleWe are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members generous holiday leave and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...