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Principal Product Marketing Manager

May 2, 2026

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at <a href="http://circle.com/" target="_blank" rel="noopener noreferrer">circle.com</a>.What you’ll be part of:Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by <a href="http://careers.circle.com/us/en/#working-at-circle" target="_blank" rel="noopener noreferrer">our company values</a>: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.<h3>About the Team</h3>The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights, emerging opportunities, and strategic partnerships.The team owns positioning and go-to-market strategy for products including USDC, EURC, USYC, Circle Mint, and emerging digital asset services, while supporting the expansion of Circle’s global banking network. Through data-driven decision-making and strong market insight, the team drives adoption and strengthens Circle’s leadership in digital asset solutions.<h3></h3><h3>What you’ll be responsible for</h3>You will lead product marketing for Circle’s Digital Assets product pillar, defining how our products are positioned, launched, and adopted globally. You will partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes.<h3></h3><h3>What you’ll work on</h3><ul><li>Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization</li><li>Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments</li><li>Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends</li><li>Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption</li><li>Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage</li><li>Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation</li><li>Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets</li></ul><h3>What you’ll bring to Circle</h3><ul><li>8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning</li><li>Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs</li><li>Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives</li><li>Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams</li><li>Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions</li><li>Experience leading large, ambiguous projects with high ownership and accountability</li></ul>Preferred Requirements<ul><li>Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure</li><li>Familiarity with institutional financial products, trading, treasury, or liquidity management solutions</li><li>Experience working in high-growth or rapidly evolving environments with global product launches</li></ul>Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.Base Pay Range: $185,000 - $237,500We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the <a href="https://6778953.fs1.hubspotusercontent-na1.net/hubfs/6778953/PDFs/E-Verify_Right_to_Work.pdf" target="_blank" rel="noopener noreferrer">E-Verify Program</a> in certain locations, as required by law.Should you require accommodations or assistance in our interview process because of a disability, please reach out to <a href="mailto:accommodations@circle.com" target="_blank" rel="noopener noreferrer">accommodations@circle.com</a> for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.#LI-Remote

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...