The Marketing Manager – FMI position exists to support the development and execution of Focus on the Family’s marketing and communication efforts in support of the Focus Marriage Institute, specifically Hope Restored and Marriage Getaway, to maximize awareness, constituent engagement, inquiries, registrations, and long-term constituent value. This role exists to help execute strategic marketing initiatives through cross-functional collaboration, campaign coordination, audience engagement, content execution, reporting analysis, and operational marketing support. The position plays a key role in helping expand awareness, improve conversion performance, strengthen constituent communication, and support overall growth objectives as capacity expands across Focus on the Family Marriage Center locations.

Essential Duties/Responsibilities:

Audience Understanding:

• Knows and understands the target audience of Hope Restored and Marriage Getaway, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
  
  

• Develops understanding of married couples experiencing relational distress, crisis, disconnection, or communication breakdown
  
  

• Assists in gathering and applying audience insights, campaign learnings, and marketplace trends to improve marketing effectiveness
  
  

• Supports the implementation of audience-centric marketing strategies across paid, owned, earned, and organic channels
  
  

• Helps identify opportunities for improved engagement, conversion, and constituent experience throughout the inquiry and registration journey

Team / Relationship Management:

• Partners closely with the Sr. Marketing Manager – FMI and internal ministry stakeholders to execute marketing initiatives and campaign deliverables
  
  

• Collaborates cross-functionally with digital marketing, brand, creative, content, project management, registrar services, operations, events, and external vendors
  
  

• Helps coordinate campaign timelines, creative requests, website updates, reporting needs, and communication initiatives
  
  

• Supports alignment between marketing initiatives and Focus on the Family brand standards, ministry priorities, and audience needs
  
  

• Maintains strong working relationships across departments to ensure projects move efficiently from concept through execution

Marketing Execution:

• Supports day-to-day marketing execution for Hope Restored and Marriage Getaway campaigns and initiatives
  
  

• Assists in managing campaign execution across web, landing pages, email, social media, paid media, organic content, radio, referral partnerships, events, and other ministry communication channels
  
  

• Coordinates marketing assets, campaign launches, timelines, approvals, and implementation details
  
  

• Supports website optimization efforts, landing page initiatives, SEO-focused content development, and conversion-focused improvements
  
  

• Assists with social media coordination, content scheduling, campaign trafficking, and promotional execution
  
  

• Helps oversee marketing performance reporting related to inquiries, registrations, engagement, traffic, attribution, and campaign effectiveness
  
  

• Works collaboratively with internal content owners to ensure messaging remains audience-centered, ministry-aligned, and conversion-aware
  
  

• Supports vendor coordination and external partner communication as needed

Operational Leadership:

• Assists in executing marketing strategies focused on growing awareness, increasing inquiries, improving registrations, and supporting expanded ministry capacity
  
  

• Supports reporting initiatives by helping track campaign performance, registrations, inquiries, conversion metrics, website analytics, and media performance
  
  

• Helps prepare recurring updates, dashboards, summaries, and reports for leadership review
  
  

• Participates in annual planning processes, campaign planning, budgeting coordination, and marketing calendar management
  
  

• Helps maintain project organization, prioritization, and workflow coordination across multiple simultaneous initiatives
  
  

• Clearly communicates project status, timelines, blockers, and opportunities to leadership and cross-functional teams

Programs in Scope:

• Hope Restored
  
  

• Marriage Getaway

Other Duties/Responsibilities:

• Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, voice work, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family

Managerial Breadth/Scope of Job:

• Cross functional teams supporting broader FMI Marketing initiatives

Working Environment/Physical Requirements:

• Office environment; may require some domestic travel
  
  

• This role may require occasional travel including nights and weekends

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Team-oriented, organized, results-oriented, self-motivated, and adaptable
  
  

• Strong communicator with excellent collaboration and follow-through skills
  
  

• Creative thinker with attention to detail and operational execution
  
  

• Possesses a high degree of integrity and ethical behavior
  
  

• Comfortable working in a fast-paced, highly collaborative environment with shifting priorities

Knowledge/Experience:

• Bachelor’s degree in business, marketing, communications, or related discipline preferred
  
  

• 3–5 years of professional experience in marketing, communications, digital marketing, campaign coordination, or related field
  
  

• Experience supporting multi-channel marketing campaigns preferred
  
  

• Familiarity with website content management systems, email marketing platforms, social media tools, and reporting platforms
  
  

• Experience with Google Analytics, Tableau, Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred
  
  

• Proficiency with Microsoft Office platforms required
  
  

• History of learning new software and systems quickly required
  
  

• Understanding of Focus on the Family mission, philosophy, values, and objectives preferred
  
  

• Experience working within a StoryBrand or audience-centered messaging framework preferred

Skills, Abilities, and Special Talents/Gifts:

• Strong organizational and project management skills
  
  

• Ability to manage multiple projects and deadlines simultaneously
  
  

• Strong written and verbal communication skills
  
  

• Data-aware mindset with ability to interpret campaign and reporting data
  
  

• Ability to translate strategy into tactical execution
  
  

• Comfortable working collaboratively across multiple departments
  
  

• Strong attention to detail and follow-through
  
  

• Ability to pivot quickly and adapt to changing ministry priorities
  
  

• Ability to think strategically while executing tactically
  
  

• Strong presentation and communication skills
  
  

• Self-starter with a proactive and solutions-oriented mindset

Pay Range: $72,904 to $87,153

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage

• Legal Shield/ID Shield Coverage

• AFLAC

• 403B Retirement Plan

• Vacation Time & Vacation Payout

• Sick Time

• Holidays

• Service Awards

• Community Service Days

• Bookstore Discount

• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan

• Dental Plan

• Vision Plan

• Life Insurance

• Disability Insurance

• Flexible Spending Accounts

• EAP (Employee Assistance Program)

• Tuition Reimbursement

• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

• Sick Time

• Bookstore Discount

• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by June 26, 2026. However, this posting will remain open until filled.

• The potential employee start date is July 20, 2026

Posting date: May 26, 2026

Un-posting date: ongoing until filled

Posting contact email: job@fotf.org