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HubSpot & GTM Systems Manager

April 30, 2026

<h2><strong>Overview</strong></h2> <p>We're looking for a hands-on, high-agency operator to own and optimize the systems that power our revenue engine.</p> <p>This role is not advisory. It's not fractional leadership. It's not strategy-only.</p> <p>You will be the primary owner of HubSpot and our go-to-market systems - building workflows, ensuring data integrity, improving lifecycle instrumentation, and giving leadership reliable, self-serve visibility into funnel health.</p> <p>HubSpot is our core CRM and marketing automation platform. Intercom powers customer support, AI-assisted resolution, and trial engagement. You'll ensure both systems are clean, connected, and working together seamlessly.</p> <p>If you love building clean workflows, architecting reports that executives actually use, and finding smart automation (including AI-powered) to make teams faster - this role is for you.</p> <h2><strong>What You'll Own</strong></h2> <h3><strong>HubSpot Administration (Primary Responsibility)</strong></h3> <ul> <li>Serve as the day-to-day HubSpot owner</li> <li>Manage workflows, lifecycle stages, lead scoring, automation, and data hygiene</li> <li>Improve CRM structure and eliminate technical debt</li> <li>Ensure clean contact and company data across marketing and sales</li> <li>Act as the go-to resource for HubSpot best practices</li> </ul> <p>You should be extremely comfortable inside HubSpot and capable of working independently.</p> <h3><strong>Intercom & Lifecycle Automation</strong></h3> <ul> <li>Own Intercom configuration (workflows, custom bots, outbound trial messaging)</li> <li>Optimize AI-powered support features (Fin, resolution workflows)</li> <li>Ensure data sync and lifecycle consistency between HubSpot and Intercom</li> <li>Improve trial-to-paid engagement flows</li> </ul> <h3><strong>Reporting & Funnel Visibility</strong></h3> <ul> <li>Build and maintain dashboards that leadership trusts</li> <li>Connect data across HubSpot, Intercom, Google Analytics, and other tools</li> <li>Instrument full funnel tracking from first touch → trial → paid → retention</li> <li>Identify reporting gaps and fix them</li> </ul> <p>You should take pride in building clean, intuitive dashboards.</p> <h3><strong>Marketing Attribution & Instrumentation</strong></h3> <ul> <li>Own end-to-end attribution tracking</li> <li>Ensure web analytics connect properly to CRM and messaging data</li> <li>Improve measurement of acquisition channels and lifecycle conversion points</li> <li>Create visibility into funnel bottlenecks and friction</li> </ul> <h3><strong>AI & Automation</strong></h3> <p>We value operators who actively use AI to move faster.</p> <p>You will:</p> <ul> <li>Optimize Intercom AI workflows (FinAI Agent, bots, support deflection)</li> <li>Implement at least 2–3 automation improvements within your first 90 days</li> <li>Use AI tools to improve reporting efficiency, lead scoring, and internal workflows</li> <li>Identify opportunities where AI can accelerate our GTM motion</li> </ul> <h2><strong>What Success Looks Like (First 90 Days)</strong></h2> <ul> <li>Audit and document current HubSpot + Intercom setup</li> <li>Clean-up major workflow and lifecycle inconsistencies</li> <li>Deliver improved funnel dashboard for leadership</li> <li>Map full trial-to-paid journey with clear instrumentation</li> </ul> <h2><strong>Who You Are</strong></h2> <h3><strong>Required</strong></h3> <ul> <li>3–6 years in RevOps, Marketing Ops, or Growth Ops at a SaaS company</li> <li>Deep, hands-on HubSpot experience (admin-level)</li> <li>Experience building dashboards and reporting across multiple systems</li> <li>Comfortable working cross-functionally in a remote environment</li> <li>Strong written communicator</li> <li>High accountability - you show up when you say you will</li> </ul> <h3><strong>Strongly Preferred</strong></h3> <ul> <li>Product-led growth (PLG) SaaS experience</li> <li>Experience with Intercom workflows and AI-powered features</li> <li>Experience supporting trial-to-paid reporting</li> <li>Familiarity with web analytics (GA, Fathom)</li> <li>Experience using AI tools to improve your workflows</li> </ul> <h2><strong>How We Work</strong></h2> <ul> <li>Fully remote</li> <li>Async-friendly, but requires defined overlap window during business hours</li> <li>Clear expectations around responsiveness</li> <li>High ownership and autonomy</li> <li>Direct visibility with VP of Growth and leadership team</li> </ul> <p>We're looking for someone who treats this role like ownership - not just a set of tasks.</p> <h2><strong>Position Details</strong></h2> <p><strong>Location:</strong> Remote (US)</p> <p><strong>Type:</strong> Part-time Contract (20-25 hours/week with defined overlap hours with Eastern Time Zone)</p> <p><strong>Reports to:</strong> VP of Growth</p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...